"The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable (Edelman, 2010)."
E-marketing Definition :
Emarketing be considered equivalent to Internet marketing and digital marketing. Most of the industry would be that way.However, sometimes Emarketing considered to have a wider scope than Internet marketing, since it refers to digital media such as the web, e-mail and wireless media, but also includes data management customer and digital systems electronic customer relationship management (e-CRM).
Digital Marketing definition :
Digital marketing is a form of direct marketing that connects consumers with vendors using technologies of interactive electronic media, such as emails, web pages, online forums and newsgroups, interactive television, mobile communications etc. (Kotler and Armstrong 2009). This makes it much easier for many communications due to its high level of connectivity and usually is done to promote products or services in a timely, relevant, personal and cost (Bains et al., 2011).The digital marketing objectives
Just like traditional marketing, digital marketing is to optimize sales by a company. However, an e-commerce environment, this lens is pushed to its extreme, seeking to establish an even closer relationship and personalized with the customer. In this context, the three main digital marketing goals are:
increased traffic of the company's website by developing a simple site, attractive and secure;
Visits processing on site purchases by developing simple and user-friendly shopping tools;
customer loyalty by offering a range of products studied and at great prices.
Visits processing on site purchases by developing simple and user-friendly shopping tools;
customer loyalty by offering a range of products studied and at great prices.
The digital marketing tools
To achieve these objectives, the marketing of digital actors have different tool types:disseminate a product catalog to other Web sites (affiliate);
Internet advertising;
the search engine optimization of the site, or the use of trusted feed (paid search);
site promotion via social networks.